Through a series of CSR initiatives, we, at Vistara, have been playing our part to help communities through the pandemic.
By Team Vistara; all images courtesy of Sirohi
COVID-19 took the entire world by surprise, affecting lives drastically. Our operations were completely suspended for two months in 2020, with no revenue coming in. But that did not deter us from addressing the urgent cry for help from various quarters. We made a quick shift in our CSR undertakings for the year, diverting our energies and resources towards the initiatives that required immediate aid.
Vistara Wellness Initiative
This initiative started in April 2020, when we collaborated with Indian Hotels Company Ltd. (IHCL), and contributed 50,000+ long shelf-life food items from our flight kitchens to the medical frontline workers. After this, there was no looking back. Vistara Wellness Initiative expanded its scope to provide food and hygiene essentials to all those in need, especially those from vulnerable communities who were struggling to make ends meet. Through our implementation partner, Salaam Baalak Trust, we supplied hundreds of dry ration kits and sanitisers to families of children we have been supporting for many years. Soon, we went beyond Delhi and activated our entire network across India. Together, we assembled a wellness kit that included hygiene and nutrition items. In collaboration with The Robin Hood Army, these kits were, then, distributed in both rural and urban areas, among marginalised communities. We also brought like-minded partners on board like Pee Safe, which sponsored hygiene items in the second phase of the Vistara Wellness Initiative, which took place in March 2021. This phase also saw diverse stakeholders like the government and airport authority officials joining hands with our airport teams in the distribution drives. To date, we have distributed 1,40,000+ wellness items, positively impacting 18,000+ individuals.
Eco-friendly masks initiative
Enabling financial independence among women entrepreneurs has always been a focal point for us. And we were able to take this a notch higher during the pandemic when we identified an opportunity in the new normal that had engulfed us all—face masks. We collaborated with Ashima Foundation (supported by Tata Power) and our existing partner, Humana People to People India, for handcrafted, reusable, cotton masks, which we distributed among our employees. This not only took the women a step closer to their financial stability but also encouraged our employees to make a sustainable choice over surgical masks. So far, we have empowered 20 women who have supplied thousands of cotton masks for our employees.